Trademarks

A trademark distinguishes the goods and services of one organisation from those of another, and a registered mark is among the most durable assets a business holds. In Kenya, trademarks are registered with the Kenya Industrial Property Institute under the Trade Marks Act, granting the proprietor an exclusive right that may be renewed indefinitely and enforced against infringers.

Gracen Law advises on the full lifecycle of a trademark, from availability searches and classification through to filing, opposition, renewal and assignment. Securing protection early and policing the register carefully creates certainty around brand ownership and preserves the value built into a reputation over time.