01Rights, licensing and commercialisation
A business needs a defensible chain of rights before licensing a work, commissioning a campaign or selling a commercial opportunity. We advise on ownership, assignments, permissions, brand protection and licensing structures. The documentation should explain the permitted use, territory, duration, exclusivity, payment, reporting and consequences of termination.
We also review merchandising, franchising, distribution and brand partnership arrangements. Commercialisation requires more than a right to publish: the parties need clarity on monetisation, approvals, royalties, records and the ability to use the material across different channels without exceeding the rights obtained.
02Sports, talent and commercial partnerships
Sports and entertainment arrangements often combine personal performance, reputation and commercial rights. We advise on sponsorship, endorsement, image use, talent services, agency arrangements and event documentation. For organisations, governance, employment and supplier contracts should support clear decisions and accountable delivery.
The review addresses the relationship between the athlete, performer or creator and the organisation using their work or identity. It also considers approval processes, payment, performance obligations, conflicts between sponsors, cancellation and exit. These questions should be resolved in the documents before a campaign, competition or production begins.
03Media, content and digital platform governance
We advise on commissioning, production, distribution, advertising, publishing and platform arrangements. The work connects content ownership and permissions to editorial responsibilities, commercial claims, user contributions and the way a service earns revenue.
Where data or digital payments are involved, the relevant obligations should be reflected in the operating documents.
For platforms and creator ecosystems, we review terms of use, content policies, monetisation rules, complaint procedures and account or contract termination. A workable governance framework needs a clear decision process and a record of how complaints, permissions and disputes are managed.
04Business structures and dispute readiness
A growing creative or sports business may need investment, a joint venture, a retained legal adviser or a transaction review. We advise on ownership, shareholder arrangements, funding terms and commercial due diligence. When a rights, payment or partnership dispute arises, we help assess the documents, evidence and options for resolving it without losing sight of the client’s business objectives.
