01Athletes, representation and personal commercial rights
We review athlete and talent service arrangements, representation agreements, endorsements and the commercial use of names, images and content. The work addresses the services promised, authority granted to a representative, payment, expenses, approvals, competing commitments and termination. Each agreement should be considered alongside the client’s existing obligations.
Image and endorsement rights need a clear definition of permitted use, channels, territory, duration and campaign approvals. The documents should explain whether material may remain in circulation after the relationship ends and how any continuing use is treated. This supports a commercially usable arrangement without leaving ownership and consent to assumption.
02Clubs, federations and sports governance
Sports organisations need workable governance, membership or participation rules, decision processes and commercial documentation. We advise on organisational structures, governing documents, internal responsibilities, employment and service agreements. The legal review considers how decisions are made, recorded and challenged, and how the organisation manages its obligations to members and counterparties.
Where a dispute involves a selection, disciplinary or participation decision, the applicable rules and procedures need close examination. We help assess the documents, evidence and available response options. The scope is determined by the organisation, competition and forum relevant to the matter.
03Sponsorship, events and revenue partnerships
We advise on sponsorship, event services, venue use, merchandising, media and commercial partnerships. The contracts should define the benefits being sold, delivery responsibilities, branding and content use, exclusivity, payment and reporting. Event documentation also needs attention to suppliers, participant arrangements, cancellation and responsibility for changing circumstances.
For a sports business seeking investment or expanding its activities, we advise on ownership, joint ventures and shareholder terms. Commercial opportunities should be reviewed together so that a new sponsor, partner or investor does not receive rights already promised elsewhere or create obligations the organisation cannot deliver.
